Evergreen campaign video speaking to a prospecting audience, those who may be unfamiliar with McAlister's Deli and its menu variety. This was the culmination of collaboration with the larger brand team to develop a strategic brief that brought to life one of the RTBs that McAlister's Deli is a great destination for a group of people. This was one of our top performing videos across paid media channels - CTV/OLV and Meta.
With the value wars rampant in the food industry and so much competition around price, we knew that wasn't a war we'd ever win. So, we needed to communicate value as an experience and that key differentiating experience you get when you visit. Whether it's the first time or your 100th, at McAlister's Deli, our guests are never just a number.
DemerBox's brand video that launched during the summer with a business objective of driving consideration and awareness of the speaker's benefits.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.